Serving up Goodness
Founded by Yeo Keng Lian in Zhangzhou in the Fujian Province of China, the small scale proprietorship was renowned for its quality product, a practise that is vividly upheld till today.
A man of great foresight, Yeo boldly ventured into foreign soil and in 1935, set up the Yeo Hiap Seng Sauce Factory in Singapore which soon flourished and quickly expanded into Malaysia in 1940s.Through the never-ending innovations of the company, Yeo’s made a name for itself by being a pioneer in many aspects. Yeo’s was the first to offer canned curry chicken to consumers. It was also the first in the world to offer bottled Soya Bean Milk and Chrysanthemum Tea, making it convenient and readily available for mass consumption. Yeo’s was also the first company in the world to package its Asian drinks in tetra-brik aseptic containers using the UHT process.
From soya sauce to the soya bean drink, Yeo’s slowly diversified into food and beverage products which included a series of Asian traditional beverages made from natural ingredients and herbs, and a wide range of products from chilli sauce, soy sauce, culinary sauce, sesame oil and instant noodles.